AMAZON LAUNCHPAD

MEDIAMONKS
Roles: Creative Direction, Design, and Animation.

Amazon has launched a new section dedicated to startups and entrepreneurs, serving as a platform to catapult their products to Amazon's vast user base. We were inspired by the journey of an idea, from its abstract inception to its transformation as a manufactured and distributed product for others.

This inspiration led us to develop various styles of designs and animations for each stage of the idea. The challenge was to maintain a clear and seamless message across all styles.

Directed by MediaMonks
Creative Direction: Juan Behrens, Alex Danklov, Nico Piccirilli.
Concept: Alex Danklov, Rhys Davelaar, Juan Behrens, Nico Piccirilli.
Script: Joseph Jackson.
Art Direction: Nico Piccirilli.
Animation Direction: Nico Piccirilli.
Art Team: Nico Piccirilli, Juan Behrens, Daniela Uribe, Fran Marquez, Yan Jamacaru , Pablo Cuello, German Di Ciccio.
2D Animation: Nico Piccirilli, Juan Behrens, Yan Jamacaru, Oscar Sobrino , Pablo Cuello, Tom Kamps, Declan Byrne, German Di Ciccio, Floris van Raak, Sunil Sital, Maxime Inden.

3D Animation: Nico Piccirilli, Martijn van den Broek, Oscar Sobrino, Wolfram Friele, Aljen Hoekstra.
Stopmotion: Daniela Uribe (Blnd), Fran Marquez (Blnd).
Music & Sound design: Dave van Luttervelt.
Producers: Megan Zaitz, Thymo van der Vlies, Max Dorsman Lemstra, Maarten Meussen.
Global Head of Animation: Pierre Nelwan.
Managing Director MMLA: Olivier Koelemij.
Business Lead MMLA: Chris Byrne.