Digital Design Days '24 - Juan Behrens

Digital Design Days

Roles: Creative / Art / Animation Direction.

Bringing Digital Design Days & Awards back to life after its hiatus was an exciting challenge. From the start, I focused on shaping a visual language that honored both the event’s renaissance-inspired relaunch and its digital-forward vision.

To do this, I designed a series of signifiers—each representing a core aspect of the event—and crafted an journey where these elements were revealed through layered details and dynamic build-ups.

DDD allowed me to bridge concept and execution—leading design, animation, editing, and color correction while fostering collaboration across the team.

Maintaining a clear Creative Direction was important in order to streamline this production. For that, we centered around the event’s core pillars:

Keynote Speakers, Workshops, Networking, and Live Events.

Each pillar was represented through a single composition, designed as a signifier that blends Renaissance and Digital Design into a unified art direction, creating a distinct identity.

Building on this structure, the animation unfolds as a journey, seamlessly navigating through each signifier, revealing intricate details and connecting them into a cohesive experience.