REPLICA
Roles: Solo Project
Sound Design: Facundo Capece
Building Identity Through Transformation: REPLICA
Replica is a creative studio known for crafting digital-first entertainment campaigns across platforms, from audiovisuals and digital products to interactive installations. For their logo animation, the challenge was to reflect their multidisciplinary capability in a single visual tone.
█ █ █ █ █
I used the five-block logo as the project’s visual DNA. It starts simple, then expands through gradient light effects, 2D frame-by-frame strokes, full 3D space, and expressive color before resolving back into the logo.
This journey mirrors their diverse capabilities while reaffirming unity.
Visual Tone
Inspired by the meaning shared between the words Replica and tone: the repetition of something across time or space.
This concept worked equally fit to the brand, visuals and the audio.
