VANS – All Weather 360 Collage

MEDIAMONKS
Roles: Creative Direction, Art Direction, Design, and Animation.

We created a world that invites you to explore the 360° warmth of the 'All Weather MTE collection' from VANS.
This mid-season project had a strong digital-analog focus, challenging our team to find the best way to recreate the collage-inspired VANS world.

Throughout the process, we discovered and pushed the boundaries of technical rules to achieve the illusion of a
2D collage within a 360 environment. It was rewarding to see everything come together while preserving the analog essence of collage.

The spatialized sound mix is tailored for playback on both YouTube and Facebook 360 mode, ensuring an engaging experience that breaks through the limitations of flat-looking social feeds.

Featuring: Dylan Graves, Leila Hurst, Darrell Mathes, and Mary Rand.

Creative Direction: Juan Behrens.
Technical Director: Ilia Kole.
Art Director: Juan Behrens.
Design: Mischa Loppies, Juan Behrens.
Animation: German DiCiccio, Nicolas Piccirilli, Juan Behrens, Robin Poitevin.

Better viewed with headphones and an Occulus quest, Google Cardboard, Gear VR, or any similar tech.